Euro MBA - MBA INSEEC

Program Objectives

The INSEEC Euro MBA, taught in English, enables participants to understand the complex aspects of companies operating in a multicultural, European context and to develop skills allowing them to fill top management positions. It is aimed at both students (with a four-year postsecondary degree) and professionals.

The curriculum includes core courses in marketing, law, finance and general business practices. In addition to core courses, the participants are required to choose a field of concentration (finance or marketing). Great emphasis is placed on cross-cultural management issues and on recent or emerging trends in the European business environment.

In addition to standard courses, participants will attend a seminar in personal management aimed at developing their interview skills when seeking employment with top European companies and at enhancing their skills in project management and teamwork. The seminar will also provide students with advice on writing résumés and managing business meetings.

Course Details

Core Courses

  • International Strategic Management
  • Human Resource Management
  • International Economics
  • Cross-Cultural Management
  • Managerial Accounting I
  • International Business Law
  • Analyzing and Understanding Foreign Markets

Specialized Courses (4 concentrations)

Finance Concentration

  • Managerial Accounting
  • Financial Accounting II and Financial Analysis
  • Corporate Finance
  • Financial Management of International Business
  • Exchange Market and Exchange Rate Risk Management
  • Risk Management
  • International Tax Optimization
  • Business Plan

Marketing Concentration

  • Brand Management
  • International Advertising
  • International Marketing
  • Luxury Brand Management
  • Sports Marketing
  • International Trade
  • Customer Relationship Management
  • Tourism Marketing

International Human Resources Management

  • Corporate Social Responsibility
  • American Planning Recruiting Methodology
  • International Human Resources Management : legal aspects
  • Management and Leadership
  • Internal Communication
  • Organizational Management
  • Management of Human Relationships

Luxury Concentration

  • Introduction to luxury goods and services
  • Management of products and brands in the luxury business
  • Luxury marketing and communication
  • Distribution and supply chain in luxury industry
  • Sales and customer relationship
  • Financial and accounting management
  • Human factors in the luxury industry
  • Industrial and anti-trust policies